✳ Case study / Ecommerce

Undergear

A complete ecommerce transformation.

01 / Context

The challenge

Undergear needed to modernize its online store, improve social engagement and create consistent sales growth. Its digital presence was fragmented, with opportunities in marketplaces and search still untapped.

02 / The work

A connected approach.

01 /

Storefront & identity

Redesigned the store for mobile shoppers, refined brand visuals and messaging, and integrated analytics and conversion tracking.

02 /

Marketing & outreach

Launched segmented, automated email campaigns and paid ads on Meta, Google and TikTok. Reworked social content and engagement plans.

03 /

Marketplace expansion

Opened and optimized Amazon, Walmart and eBay stores. Supported listings, search, fulfillment and pricing, with inventory and operational automation.

04 /

Search & discovery

Implemented SEO, answer-engine optimization for AI search, and geographic targeting for regional relevance.

The results

$20K+Monthly revenue
+120%Organic traffic
40%+Revenue from marketplaces

03 / Outcomes

The impact

Monthly revenue reached $20,000+. Organic traffic increased 120%. Email open rates exceeded 30%, marketplaces contributed over 40% of revenue, and social engagement doubled in 90 days. Paid campaigns delivered consistent traffic with optimized customer acquisition costs.

Ongoing partnership

Built for the long term.

Dedicated development and marketing teams continue to refine strategy using performance data and provide ongoing support.

In their words.

GeniusFex didn’t just build our store—they built our business. Their team is proactive, strategic, and always ready to help us push further.
Undergear Team

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