Storefront & identity
Redesigned the store for mobile shoppers, refined brand visuals and messaging, and integrated analytics and conversion tracking.
✳ Case study / Ecommerce
A complete ecommerce transformation.
01 / Context
Undergear needed to modernize its online store, improve social engagement and create consistent sales growth. Its digital presence was fragmented, with opportunities in marketplaces and search still untapped.
02 / The work
Redesigned the store for mobile shoppers, refined brand visuals and messaging, and integrated analytics and conversion tracking.
Launched segmented, automated email campaigns and paid ads on Meta, Google and TikTok. Reworked social content and engagement plans.
Opened and optimized Amazon, Walmart and eBay stores. Supported listings, search, fulfillment and pricing, with inventory and operational automation.
Implemented SEO, answer-engine optimization for AI search, and geographic targeting for regional relevance.
03 / Outcomes
Monthly revenue reached $20,000+. Organic traffic increased 120%. Email open rates exceeded 30%, marketplaces contributed over 40% of revenue, and social engagement doubled in 90 days. Paid campaigns delivered consistent traffic with optimized customer acquisition costs.
Ongoing partnership
Dedicated development and marketing teams continue to refine strategy using performance data and provide ongoing support.
GeniusFex didn’t just build our store—they built our business. Their team is proactive, strategic, and always ready to help us push further.
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