Website revamp
Rebuilt the experience with a cleaner, mobile-first store, stronger product presentation and clearer conversion paths.
✳ Case study / Ecommerce
The Underwear Store
A fresh experience. A stronger brand.
01 / Context
The challenge
The Underwear Store had an outdated website, limited social engagement and no active paid ads, analytics or customer outreach. It needed a modern brand experience and a foundation for growth.
02 / The work
A connected approach.
Tracking & ads
Set up analytics and launched paid campaigns to bring consistent traffic and better conversion visibility.
SEO & content
Improved organic foundations, search visibility, content direction and customer-facing messaging.
Customer outreach
Supported email, social content and awareness campaigns to keep customers engaged.
The results
-40%Bounce rate
2.5×Social engagement
GrowthOrganic traffic and campaign reach
03 / Outcomes
The impact
Bounce rate fell 40% and social engagement increased 2.5×. Paid campaigns brought consistent traffic with better conversion rates. Organic traffic continued to grow, while email and awareness campaigns expanded reach.
Ongoing partnership
Built for the long term.
Ongoing strategic planning, customer awareness, brand positioning, email and social content, plus design, development and marketing support.
In their words.
GeniusFex redesigned our site, managed ads, and implemented SEO and content marketing. We’ve seen stronger visibility and more consistent growth as a result.
Made for your next chapter
Let’s build what’s next.
Your next opportunity starts with a conversation.